It’d sound peculiar, but some of the finest business people who I have met know little about selling and advertising.
They simply have a talent for making the products that people need. The one exception is consumer behavior.
On some level everybody wishes to realize if he need to be in a position to make and sell the products that consumers need. You do not have to know the way to launch a promotional program, ways to create an image, a way to spread word-of-mouth info about your product, or ways to spin doctor. You can hire folk to do all those things for you. But if you don’t know how folk make basic purchasing and selling calls in their lives, you simply will not ever understand what will sell. You can learn plenty of it simply by taking some sociology classes, or maybe by watching your own family shopping. My first exposure to buyer behavior was not through any arranged business program, but through going to the greengrocer with my mother while growing up.
It was fascinating to see what brands she acquired. There were a large amount of corporations that she trusted simply because she had always used, but sometimes things would change. My mother was really simply swayed by things claiming to have increased health benefits. A fresh product which was apparently super fortified would always sway her away from an old, trusted brand even one she had been with forever. In her case, she needed to give her folks the healthiest food possible on her budget. The buyer behavior analysts had more of an experience of what folk like the old lady liked than I could doubtless have guessed at the time.
Tags: consumer behavior, consumerism, selling